Coaching is a new profession. Coaches:
  • Help people set better goals and then reach those goals.

  • Ask their clients to do more than they would have done on their own.

  • Focus their clients better to more quickly produce results.

  • Provide the tools, support and structure to accomplish more.

Clients gets focused and produce faster because they have a coach.


People hire a coach because:
  • They want more.

  • They want to grow.

  • They want it easier.

It's as simple as that. Coaches help a client get all three. Quickly.


Many things, but the most important are:
  • You take yourself more seriously.

  • You take more effective and focused actions immediately.

  • You stop putting up with what is dragging you down.

  • You create momentum so it's easier to get results.

  • You set better goals that you might not have without the coach.


Both, actually. With the line between personal and business life blurring in the 90's, the Coach is the only professional trained to work with all aspects of you.


Coaching is becoming popular for several reasons:
  • Elimination of "Shoulds." Many people are tired of doing what they "should" do and are ready to do something special and meaningful for the rest of their lives. The Problem is, many can't see it, or if they can, they can't see a way to reorient their life around it. A coach can help them do both.

  • Growth. People are realizing how simple it can be to accomplish something that several years ago might have felt out of reach or like a pipe dream. A coach is not a miracle worker (well, they are sometimes), but a coach does have to have a large tool kit to help the Big Idea become a Reality. Fortunately, people now have the time and resources to invest themselves in this kind of growth.

  • Spirituality. Many coaches are spiritually-based, even the ones who coach at IBM and AT&T. Our working definition of spirituality is how connected you are with yourself and others. The coach helps the client to tune in better to themselves and others.


A personal coach does just what an athletic coach or music teacher does, only in a more complete and bigger way. A coach challenges you and takes the time to find out what winning in life means to YOU. A coach is your partner in living the life you know you can accomplish, personally and professionally. A coach is someone to hold you accountable for your life, to make sure you really do live up to your potential. No matter where you are in life, there is always a desire for more. More success, more money, closer relationships, a deeper feeling of meaning in life, etc. It is the nature of people to want to attain more, become more, be more, and we all struggle with how to get what we're looking for. Most people believe that "hard work and doing it on your own" are the keys to finding the life, success, money or happiness that they seek. They believe that a price must be paid to attain what they want, and often that price is poor health, not having enough time to enjoy life, strained family relationships or lessened productivity. The saddest part is that, even though this effort may result in more of something, it is often not the something you had in mind, and you are back where you started, or worse, further from your real intentions. Athletes and performers know about this trap. They know they need someone else, a trained someone else to help them set goals, discover real needs and work effectively toward ultimate goals of excellence. So, they are willing to hire a coach or a teacher. No serious athlete or musician would expect to progress very far without one. Even James Earl Jones, arguably one of the world's best known voices, still works weekly with a voice coach.


  • Consulting? Coaching is a form of consulting. Consultants are hired to use their experience to recommend solutions that clients should implement. Coaches do this as well, but the coach stays connected with the client to empower them to implement the solutions, set the goals and plan for the changes. Coaches provide ongoing feedback and encouragement on the client's progress.

  • Therapy or Counselling? Coaching is NOT therapy. The strength of therapy and counselling is that it focuses on deep rooted issues and moves dysfunctional behaviour towards functional behaviour. The strength of coaching is that it focuses on establishing personal and professional goals and moves functional behaviour or performance to exceptional behaviour or performance.

  • Sports Coaching? Professional coaching includes several principles from sports coaching, like teamwork, visualizing the goal, being your best or technique development. Unlike sports coaching, most professional coaching is not competitive or win/lose based. We strengthen the client's skills and personal power instead of helping them to beat the other team. It's win/win.

  • Mentoring? A mentor has a specific industry skill or expertise and has the mission to transfer this specific skill to their protégé. A mentor will use many coaching techniques to facilitate the skills transfer. A coach is trained with techniques to bring out and develop expertise in others and is not limited to a single skill or expertise.

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